citisquare
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Overview
Loans are as old as banks. They are risky but come in handy a lot of the time. They help support the average business during bad months and help individuals to overcome dire situations. In today’s world, quick instant loans are the go-to as more people turn to digital solutions for their financial needs and with Accredit, we are taking a new approach to elevate the consumer lending experience.
The challenge
There has been a significant shift in the ease of getting loans thanks to private lenders however this of course came with its problems. Several loan apps use unethical practices, impose exorbitant interest rates and are not self-serviceable.
Planning
Moving forward, I outlined the end-to-end structure of the product by organizing pages, features, and functionalities logically in a workflow. This ensures newbies like Jamal will be able to navigate the app seamlessly and without confusion. The result of this process was a view of the application that was not only holistic but also meticulous in detail.
Solution
The design process embraces a human-centered approach, this means intensive research, conducting usability testing and iterating on feedback to ensure a pleasant experience every time users come on the app. This all contributed to a product with a user-friendly interface, strong visual appeal, and seamless functionality that resonates with borrowers.
Key Takeaways
This project came with its challenges but thorough research and testing informed the design process and ensured a product that meets the users needs. The branding and design system establishes trust and recognition. Together with the user experience and focus on error handling, Accredit is set on a path for sustainable growth in the market.